MUHAMMAD EXAMPLE BUSINESS IN THE RIGHT

World economic conditions led by the United States and western countries he said were sunk. I am an active Twitter user, a social networking site, which every moment always get the latest news from several news sites that I follow as the New York Times, CNN or the BBC. Spooky-scary story. Layoffs everywhere, the families in the United States began to tighten his belt.
I was thinking, why the strongest nation's economy could be sunk? Is not almost all practitioners of reliable and real thinkers in business and finance fester there. Business books best and best-selling always come from there. Are not most of the Fortune 500 companies come from there? What happened?
Inquired had inquired, was the problem is not because they lack knowledge or means of support sophisticated business. They have all the tools. They all have a weapon to win the business competition. The problem is not about guns, but who and how to use the weapon. Man behind the gun

This is less touched by practitioners and thinkers in the business there. As leveraged capitalism in such a way that we do not know how the goods could be money and that money had been mutated into forms that we ourselves do not understand where it came from. It is there, the role of human conscience as the controller marginalized
Greed without limit as exemplified by Bernie Madoff and his friends, has brought capitalism to be proud for this to the deepest abyss.
Large companies were falling not because of losing the mastery of science and technology management. They fell slumped because of the greed and flawed characters that made by leaders and managers of companies
Later, many business books try to lift the best qualities of business organizations best. Apparently they found that the role of values, culture and character that was built in the organization as the spearhead of their success. Zappos.com, an online shoe store that was 10 years old, amazing world of online business was acquired by Amazon.com for nearly $ 1 billion worth of dollars. Why Amazon attracted to Zappos? Does not Amazon in technology and capability is stronger than Zappos? Amazon attracted to Zappos because of the culture and character of service that was built by Zappos commanded by Tony Hsieh's inspiring.
Characters, this is the values that built and exemplified by the Prophet since many centuries ago. As Muslims, we are often fascinated with the sciences of the west that if ditelurusi was already practiced by the Apostles, but we understand less well.
What are the heritage values of the Apostles that we can imitate his vassal? As we know, Muhammad Rasullullah. was a successful businessman. He lived life as a businessman for 25 years, starting from ussia 15 to 40 years. While the apostolic age, he is only 23 years old.

He made working as a farm to pick up the heavens. Honesty (As Siddiqh) and trust (Al Amin) became the main principle in business. He is also an intelligent (Fathonah) to have the mind of visionary, creative, and innovative. He also smart in promoting themselves and their business (Tabligh). The term now is marketing or marketing.
Fourth is the personal qualities manifest themselves in him to be a strong character and personal branding melekatlah "Al Amin" which became a kind of "quality assurance" of anyone who wants to do business and bertransakti with him. So, it opens an opportunity for him to do business without capital by issuing capital aliases others.

Messenger run in collaboration with the wage system as well as for the results (mudaraba) by Siti Khadijah, a wealthy woman entrepreneur. Sometimes in his contract as manager of Muhammad (mudarib) and Khadija as a sleeping partner (Shahibul maal) and equally share the profits or losses. Sometimes also a businessman Mohammed paid / earn wages for managing merchandise Khadija. Among Khadija had entrusted to her departure to the capital to Syria.
In a study, KH Abdullah Gymnastiar had a story that honesty is something rare in today's business world. So, when comes a businessman with an image of honesty in him, surely he would be a "wealth attractors". The partners will be pleased to do business with, suppliers will put the order, the customer must not be deceived by the promises given, the employee also would be more loyal to him.
A relative of mine a few months ago to lose the next 3 fruit shop fire burned its contents. Billions of dollars his efforts over the years destroyed in an instant. In a matter of business, he was finished. It's hard to get up again. But the reality speaks another. In this business a long time does not rise again and even exceed the amount of business before the fire. Why? Because partner suppliers to support them wholeheartedly to revive its business. They provide goods and payments without any warranty. A good reputation and honesty have been rescued and re-generating business. That's an example of the Prophet model has proven its success.
Besides honest, he also a smart businessman. Intelligence business, he is also highly recognized. He never sold merchandise and to profit twice-businessman businessmen others. When Khadija found with a very big advantage that has not been achieved before the Khadija anyone give a greater advantage than they had both agreed earlier.


From the explanation above illustrated that the Prophet was a businessman who is very successful in its time. There are two main principles of our exemplary as his followers in the business. First, the money was not the main capital in business. Business can be done without capital money at all. Personal branding him known as "Al Amin" or can be trusted is the main levers of business success.


Second, business intelligence or competence is required in developing the business. Capital money without a business intelligence means nothing. The ins and outs of business activity must be controlled by knowing the ins and outs baik.Rasulullah business from an early age when an apprentice with his uncle. He knows where the market who need products and where the sources of these products for sale.


He knows that to run a successful business and sustainable must be taken in ways that good also. This model more in line with the findings of recent economic theory and modern business. That theories closer to the noble teachings of the Prophet Muhammad.


By

EKA JHOREIS